Attention to Detail

If you've watched any NFL football games over the past several years, you'll have seen the Coors Light "ex-coach" ads. You know the ones -- they feature past NFL head coaches like Denny Green, Jim Mora, and Mike Ditka, and they usually intersperse real postgame press conference footage of the coach with a couple of guys asking questions that have nothing at all to do with the game. Usually, the postgame press conference in question is one in which the coach blew up and went on a rant in response to some question.

As slightly humorous as that premise was to begin with, Coors remarkably stuck with this ad campaign for several years, allowing for Mora's rant about the playoffs and Green's rant about "They are who we thought they are!" to live on in infamy. Here's the one with Mora about the playoffs:



And then here's a newer one, also of Mora, artfully described as the commercial about the random triangles on his shirt:



OK, so did you notice the difference in the two commercials? You might have to look closely to see it.

Stumped?

During the off-season between the 2007 and 2008 NFL seasons, the current Commissioner, Roger Goodell, chose to update the NFL logo. They replaced the old logo, which featured 25 stars behind the football in the top of the logo, with one that has just eight stars and a slightly rotated football. They also slightly adjusted the lettering of the red NFL, but that was very minor. Here's a picture of the two logos side-by-side:


What I find most interesting is that someone at the ad agency hired by Coors to produce these ads went back and updated the logos in the background behind Mora. Computer-generated graphics really are amazing these days, aren't they? But that attention to detail certainly produced a nice touch for this ad campaign, making sure the ads keep up with current events.